Last week I promised to show you a systematic approach to develop your very own positioning strategy – to make you outstanding beside all your competitors. And so here we are with a positioning matrix for the techno genre! This two dimensional matrix allows you to…
- get an overview over your entire music business
- understand your competitors´ business strategies
- identify the „white spots“ you might want to cover (boost musical creativity).
To make it possible to characterize and assess techno music/tracks I suggest two aspects, namely aggressiveness of tracks plus complexity of instrumentation. The first distinguishes between highly aggressive tracks, fast and pushing, ideal to mark a peak in your set, and smooth ones, more ambient and calm.
The latter aspect, complexity of instrumentation, needs a little more looking into. We Weiterlesen