Anyone who has rummaged around in my blog will soon realize that, unlike many other personal branding experts, I don’t focus on personality, but on the performance of a person. Why? If you are a nice guy, but your performance is interchangeable, there is a good chance that your customer will still take the better-priced competitor. Your competitive advantages are limited.
If you are a nice guy and your service is unique and competitive, then a customer will accept a higher price or your future employer is willing to pay a higher salary. However, building a unique offering involves a lot of effort, unlike the little bit of klinkling around presenting yourself. More about this in the video.
- Personal Branding: Coaching. Part 4
- Personal Branding: Coaching. Part 3
- Personal Branding: Coaching. Part 2
- Personal Branding: Coaching
- Personal branding for the visual arts: the importance of the artistic work.
- Personal Branding for the Visual Arts.
- 4 questions that will make your personal branding project go down the drain.
- Personal Branding, a journey?
- Personal Branding for musicians.
- Personal Branding for Artists – the entire study.