Tag Archives: DJ

Personal branding, the results of the survey. Part 2.

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The results of the survey on personal branding for artists again short and sweet. Today we’re looking at the following topics: How do artists compare to other accounts/sites/influencers? And the second exciting question right after that, which categories of artists do the participants follow?

An empirical study about the personal branding activities of artists on instagram

How do artists compare to other accounts/sites/influencers?

Welchen Accounts/Influencer*Innen/Seiten FOLGST DU? Which Categories of Accounts/influencers/pages do you follow?

The art and music category was chosen third most often by the participants. This result was really one of the big surprises in the whole study. The fact that the sports category landed relatively high was no surprise, nor was the poor showing of the science, management and business categories. The fact that fashion, cosmetics and beauty only landed in the midfield was also very interesting for us. And the gaming community seems to have completely different communication channels, Instagram is not one of the favorites. Let’s summarize briefly: Art and music is an interesting category for the participants. Combined with last week’s results (all age groups are on Instagram), a very positive result for artists.

Which artists do the participants follow?

Welchen Accounts/Influencer*Innen/Seiten FOLGST DU? Which Categories of Accounts/influencers/pages do you follow?

Let’s look at the next graph. Which categories of artists do participants follow? The excellent performance of musicians, bands and singers was also again one of the big surprises. Then comes a very big gap to place 2,3,4 and 5. These categories of artists are not so highly ranked in the favor of the participants, as the just mentioned category 1. Why this is so, we will possibly see in the next few weeks with further results. In any case, we can already briefly summarize at this point that the places 2, 3, 4 and 5 still have some potential to rise to the top places in the favor of Instagram users.

That’s it for today. There will be more next week.

Stay tuned

More about Personal Branding…

my uncle’s house altar – dj set march 2021 edition.

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A little bit more than one year ago I had my last gig. Many people celebrated with me the the last party before the lockdown. We had much fun and we thought “in a few weeks everything will be o.k. again”. week after week and month after month went by and now more than one year ago everything was o.k. Corona sucks! How many clubs will be open again? When will the clubs open again? So many questions and no answer. And many politicians make much money with dubios contracts. That sucks more than Corona! Nevertheless, don’t panic, it’s just a pandemic. Let’s celebrate the breakdown of the club culture.

Setlist

Revelation (Club Mix) – Mike Vale & Simon Doty
Enjoy Music (Riva Starr Remix Edit) – Reboot
Just Wanna Feel You – Block & Crown & Tom Boye
Francisco – Mark Funk
Get Get Down – Kevin McKay & Matt Fontaine
You & Me (Extended Mix) – KC Lights
Dollar$ (Andrey Zenkoff) – Made In America
Wrong (Club Mix) – My Digital Enemy
Groove Amigos – Original Club Mix – ATFC
Bounce (Original Mix) – Block & Crown, Damon Grey
All Out (Club Mix) – Simon Doty & MC Flipside
Kalaka (Dave Rose Remix) – Chris Gekä & Tecca
Discofunk – House Legion
I Don’t Wanna (Dub Mix) – Hack Jack
Touch Me – Luke Robbins
Extra Trippy – Danny Howard
Somewhere Special (feat. Cat Connors) [Club Mix] – OFFAIAH
Sanity – Mark Funk

djing and more…

Personal branding survey, the results of the survey. Part 1.

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An empirical study about the personal branding activities of artists

Let’s have a look at the results of the personal branding survey. We will make it short and crisp. Today we’re looking at the following questions: age distribution, use of Instagram and how many participants follow artists.

Do you use Instagram?

A quick look at the graph shows that a relatively large number of participants in the study do have an Instagram account. However, one has to be careful above a certain age level. There are only 36 participants older than 45, which is slightly more than 3% of the sample. We can sum up the 36 participants and get the following result: in the age category 46-100, about 38% do not have an Instagram account, while 62% do. Also an interesting result.

So what does this mean for an artist who wants to promote him/herself on Instagram? It’s an interesting channel that reaches a broad age spectrum. What surprised us was that the majority of the participants are now on Instagram.

Do you follow artists on instagram?

Let’s take a look at the next diagram. I have only selected those participants who stated that they follow various artists. Again a surprise, more than 50% follow at least one artist. Many more than we expected.

That’s it for today. There will be more next week.

Stay tuned

More about Personal Branding…

The ministry of health’s discriminating perspective on artists in corona times.

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The German Ministry of Health apparently has its own idea about the situation of the artists: they lie at home dreaming and lazy on the carpet, fantasizing and enjoying the lavish lockdown compensation.

Künstler in Corona-Zeiten. Artists in Corona Times.
Quelle: Süddeutsche Zeitung vom 05.12.2020. Translation: I want to experience my audience live again, therefore I stick to AHA (keep distance, pay attention to hygiene and – where it gets tight – wear a mask)

Funny, all the musicians, DJs, singers, etc. I’ve talked to tell me something different. Also in the newspapers you could read reports about artists who harvested cucumbers in the summer or other people had to clean other people’s apartments so that they could buy anything to eat. Against this background, the (perhaps well-intentioned) advertisement of the Federal Ministry of Health seems like a sheer mockery.

The picture shows a musician, who is obviously in great shape and is dreamily composing the next song. But maybe he’s just lying there listening to his growling stomach, because he doesn’t earn anything at the moment and therefore can’t buy himself anything to eat. Only the employees of the Ministry of Health or the responsible advertising agency can reveal this secret.

Do artists really work? The MoH might have a different perspective…

Is that the idea of the responsible employees in the ministry: artists are not relevant to the system, do not work properly anyway and are therefore not worth protecting? In my opinion, artists are very much relevant to the system, art is an expression of civilization. Even if perhaps the expression of some art forms does not necessarily correspond to the ideas of elderly ladies and gentlemen. This is always made abundantly clear to me when I discuss my musical hobbies with colleagues. Especially the keyword “Techno” evokes reactions between pitiful devaluation and obvious horror.

But perhaps the explanation is much simpler, the responsible employees have not taken into account my often expressed advice: “it is not the question whether an advertisement can be misunderstood, but how it can be misunderstood”. If I have no idea about a subject or want to address a target group that I do not know, then I ask at least one member of this target group. But obviously the decision makers don’t have much to do with artists, otherwise such a faux pas wouldn’t have happened.

What is particularly sad about this advertisement is that many musicians would support the central statement, but please do not use it in combination with this picture. In Corona times this does not really correspond to the self-image of all artists.

I’m waiting for the next Saturday, let’s see which advertising firecracker is in the newspaper again.

Stay tuned.

More on this topic…