Which photo makes fans and followers curious? The sixth part of the survey results on personal branding for artists.
Last week we looked at the question which categories of photos the participants in the survey like the most. But this is only one aspect of visual communication, because an artist should not only entertain fans and followers, but also actively promote the artist’s activities or events. Therefore, it is only logical to also ask which visual content arouses curiosity/interest. For this reason, two photos were explicitly selected from the portfolio of the artist Federika Rubartelli: number 6 and number 13 (many thanks again to Federica Rubartelli [https://www.instagram.com/federikamusic/] for the permission to use the photos).
The results were partly sobering, partly positively surprising. Let’s start with the sobering results. Picture number 13 unfortunately only moved from last to second to last place, picture number 6 from seventh to fifth place. However, these results have to be put into perspective a bit, because I think that the artist’s fans will react differently to both the announcement of the podcast (picture number 13) and the announcement of a series of events (Number 6, Kicks by Federika) compared to the survey participants, to whom the artist was more or less unknown.
Now to the surprising results: image 16, which shows the artist in a club while djing, has once again landed at number 1, number 9 has moved up one place and – surprisingly – image 8 has made up a lot of ground and landed in third place. However, the gap to number 2 is quite clear and the distance to 4 and 5 is relatively small.
Also surprising to me is the performance of image number 10 in this second round. It slipped from second to fourth place. Image number 15 even slipped from a middle position to last place.
The conclusions in a nutshell: as long as it is obvious that the artist is concerned with his/her art, a picture triggers not only liking but also interest (e.g. image 16).
On the other hand, beautiful photos that are not recognizably related to the artist’s activity trigger less curiosity than those in which the artist is shown “in action.”
To sum it up in one sentence: fans and followers want the 100% perfect, they should be beautiful, appealing, and at the same time include the artist’s activity.
That’s it for today. There will be more next week.
More about Personal Branding…
- Personal Branding: Coaching. Part 4
- Personal Branding: Coaching. Part 3
- Personal Branding: Coaching. Part 2
- Personal Branding: Coaching
- Personal branding for the visual arts: the importance of the artistic work.
- Personal Branding for the Visual Arts.
- 4 questions that will make your personal branding project go down the drain.
- Personal Branding, a journey?
- Personal Branding for musicians.
- Personal Branding for Artists – the entire study.