Personal branding, the results of the survey. Part 8.

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Why unfollow an artist on Instagram? The eighth and final part of the survey results on personal branding for artists.

What are the reasons for unfollowing an artist?

We are entering the final spurt. An empirical study on social networks would definitely be incomplete without asking why people unfollow. Let’s jump in.

No surprise to me personally, the main reason for unfollowing is that the artist simply posts too much advertising. Number 2 is also obvious – if you review the previous results. Apparently, fans and followers on Instagram expect a permanent stream of new, creative ideas from an artist. If he/she no longer delivers that, he/she is almost certainly uninteresting.

Diagram What are the reasons for unfollowing an artist?

A little surprise for me is number 3, but understandable. Numbers 4,6,8 also indicate that loss of authenticity and closeness to fans and followers will lead to termination and virtual friendship. The logical conclusion from this is that artists – especially if you are successful – should remain genuine and continue to interact with their fans and followers at eye level and without artificial distance.

Surprising for me also that the loss of the “certain something” of an artist lands relatively far behind in the ranking. Personally, I had expected this to be a more significant reason for unfollowing.

This brings us to the end of this series on personal branding for artists. But an end is also a beginning. A beginning for every artist who can now critically scrutinize their own Instagram account and optimize his or her own unique external image. Good luck with that, I personally will now start to actively distribute the results of this study in the social networks and dedicate myself to the exciting possibilities of artist marketing.

English translation of the questions:

01 too much advertising or sponsored posts.
02 the content of the artist bores me, because he posts the same thing over and over again.
03 the artist has a strongly differing opinion from me and expresses it constantly
04 the artist does not seem authentic anymore
05 he/she posts too much
06 the artist is too arrogant
07 the artist simply gets on my nerves
08 the artist is too aloof
09 the artist becomes increasingly uninteresting for me
10 the artist has lost his/her “certain something”.
11 she/he posts too little
12 there is too little interaction between the artist and his/her followers
13 the artist is too distant
14 other reasons

Stay tuned, now it’s really getting started.

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