Personal branding, the results of the survey. Part 7.

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What character traits make an artist attractive? The seventh part of the survey results on personal branding for artists.

Personal Branding for Artists. What are the right character traits for an artist.

Last week I was so busy with personal branding on my own behalf that I didn’t even get around to publishing the next results of my empirical study. In the last two article we were focusing on imagery.

But now we’re back in the loop. Let’s take a look at what character traits an artist needs to show in order to be attractive to fans and followers.

As you can see in the chart, there is one front-runner: artists should be humorous. This means, of course, that candidates who take themselves and their art too seriously cannot appear so attractive. English translation of the questions below.

Personal Branding for Artists. What are the right character traits for an artist.

Behind this front runner, there is a plateau with 3 rather heterogeneous character traits. Unsurprisingly, if you look at the other results, in 2nd place is creativity. Has a lot to do with the work of the artists, boredom should not arise. A surprising 3rd place was taken by the characteristic of an artist to make fans and followers think. An exciting challenge, which can be seen in the actual work (music, painting, etc.), as well as in the self-presentation of the person (private life, travel, hobbies, etc.). The 4th place is also a surprise for me personally, because the fans and followers expect a person with weaknesses, a normal person. Here you can excellently show the stony path to being an artist yourself, as well as the ups and downs of your private side (if you want to).

The perfect character: approachable, humorous, positive thinking, and being more normal than excentric

Rank 5 is an excellent complement to rank 1. What could be better than the combination of humor with a positive world view? Conversely, this means that artists who enthusiastically whine, lament and are too serious tend to have a harder time.

Number 6 also complements number 4 excellently. An approachable artist who also shows weaknesses puts him at eye level with his fans and followers, combined with the subliminal statement “look, I’ve remained a completely normal person”. This is a great way to communicate credibility and authenticity.

The next surprise is 7th place. I would have expected the participants to prioritize these qualities of an artist significantly more. Now this does not mean that the activity itself is devalued, only other character traits are prioritized higher.

Places 8, 9 and 11 also landed surprisingly far down the list. This means nothing other than that the fans and followers what of the artists do not expect a mental striptease and that also the interaction with the fans and followers is not valued as highly as one would assume in view of the character of Instagram.

Also a surprise is the second to last place. If you look at a lot of artists’ Instagram accounts, you realize that they might take their art far too seriously and thus could have a lower level of attractiveness.

English translation of the questions:

  1. I like humorous artists
  2. I like creative artists
  3. I like artists who make me think
  4. I like artists who also show weaknesses sometimes
  5. I like artists with a positive way of looking at the world
  6. I like approachable artists
  7. I like artists who show what they can do
  8. I like artists who openly show their feelings
  9. I like artists who engage with their fans
  10. I like artists who always surprise me in a positive way
  11. I like artists who are attractive
  12. I like spontaneous, impulsive artists
  13. I like artists who like to party
  14. I like serious artists
  15. Miscellaneous

That’s it for today. There will be more next week.

Stay tuned

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