Why does personal performance play such an important role in the development of a personal brand?

Anyone who has rummaged around in my blog will soon realize that, unlike many other personal branding experts, I don’t focus on personality, but on the performance of a person. Why? If you are a nice guy, but your performance is interchangeable, there is a good chance that your customer will still take the better-priced competitor. Your competitive advantages are limited.

If you are a nice guy and your service is unique and competitive, then a customer will accept a higher price or your future employer is willing to pay a higher salary. However, building a unique offering involves a lot of effort, unlike the little bit of klinkling around presenting yourself. More about this in the video.

More on this topic…

1 thought on “Why does personal performance play such an important role in the development of a personal brand?

  1. Pingback: Why is the marketing of one’s own personality an important complement to one’s own performance? | christian zich

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