Personal Branding for the Visual Arts.

Personal Branding für die bildenden Künste

Short, concise and to the point: I am extremely pleased that I was able to convince Atelier Verlag to publish an article about Personal Branding. I had expected a single, short article and was therefore very pleasantly surprised when Mr. Fritzsche made the offer to write a multi-part series of articles. Since I enjoy writing, I didn’t have to think twice about whether I wanted to do it or not. The first part of the series of articles appeared in issue 1/2022, the topic: do you really need personal branding in the visual arts? The second article has already appeared in the April/May issue and deals with the core of a Personal Brand, the artistic work itself.

Stay tuned.

More about Personal Branding…