Personal Branding for musicians.

Personal Branding für Musiker. Ein Artikel auf Delamar.

Already in August this year I wrote an article together with Thorsten Sprengel from delamar on the topic of self-marketing for musicians. Shortly after my vacation – end of September – the article was published. Since I already have my own opinion on the topic of Unique Selling Points of musicians, the actual topic was no problem thanks to my study (

A challenge, however, was the search for good examples. Mr. Sprengel gave me this task right at the beginning of our cooperation. O. k., I thought to myself, it won’t be easy; but I’ll do it. It shouldn’t be that difficult to find a few highlights in the vastness of the social networks. Far from it, I was really surprised how boring musicians are positioning and marketing themselves most of the time.

There’s particularly little to learn from the superstars. Their accounts are perfect, mostly without surprises, corners and edges and thus somehow stainless steel brushed, but boring. The superstars have so many followers because they were already famous in the pre-Instagram era. They are interesting not because of their content, but simply because they have a very high profile. Nevertheless, I found some examples. More about them on the following page:

Selbstvermarktung auf Instagram, Erfolgsgarant für Musiker?

Stay tuned, more stuff is on the way.

More about Personal Branding…