Personal Branding: Coaching. Part 2

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In the previous blog post, we looked at what defines your personality. Every artist has his own style and yet is part of a large community. That’s why it’s very important to know which style you’re going for, and at the same time to be authentic and put your personality in focus. Be inspired by the blog and the coaching.

Central to all this is the idea of distancing yourself from being irrelevant and replaceable, and instead striving for or achieving an active and purposeful design of the public’s perception of you. 

To every good work of art also belongs an artist 

Art is something impressive and multifaceted, art is not a utility item. On the market, one usually needs to promote all consumer goods but the works of an artist should have the potential to be expressive. Knowing this, a work of an artist not only has a purpose, but can be interpreted and appreciated and used individually. 

If you can achieve that your work triggers not only interest but also desire, you will attract or win your audience for you and your way of expression. 

How do you express your personality? Let me tell you again – it’s important that despite all the apparent ‘requirements’ for artists, you put your own character in the spotlight and thus manage to inspire your own followers – just in your own individual way. The results of the study conducted in 2021 also indicate that the artistic work itself (is considered desired content on Instagram), is in the first place – the passion. 

What does your target group want to see?

Often artists are very much preoccupied/concerned with themselves and their own productions through the creation and through the constant examination of their own work. Often artists are very much preoccupied with themselves and their own productions through the creation and through the constant examination of their own work. But this world of thought needs to be opened up more and more to the audience and become permeable. This includes, among other things, sharing one’s own career and the process of creation – letting one’s own target audience participate in the journey.

If you manage to make your world, your experiences and your path perceptible to others, you will be a decisive step ahead of your peers and many other artists. Take a step into the change of perspective to be able to understand yourself how others perceive you.

Stay tuned. 

More about Personal Branding…