Amazon and the invention of the social image washing machine

Amazon should rather have put the equal treatment of all employees in the foreground and not their nationality. This would have been a more credible statement and would still have put the company in a good light. The message behind this would have been: if you perform, you become something with us. Completely unaffected by skin color, religion and gender.

Now I really feel like writing not only about personal branding, but also more about advertising.

Stay tuned.

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