During the past few weeks I was extremely busy, therefore I had not enough time to write an article about DJing, positioning and marketing. Today I will have a closer look at the positioning strategy of Dubspeeka, one of my favorite artists.
Compared to Len Faki and Matthew Jay that artist covers more than one segment.Dubspeeka is an interesting producer, offering not an aggressive sound like the two DJs mentioned in the last articles, but they are still very energetic. On the primary EP you will find tracks that could be assigned to the low aggressive/rhythm-based techno segment, Outland 1.2 on the other side is a really calm and nearly melodic piece of music touching the low aggressive/melody based segment. Fargo – last but not least – is a typical pad-based song belonging to the segment in the middle. The diversity of Dubspeeka’s tracks is remarkable. You could build up a set with his songs starting with calm warm-up tracks and ending with driving peak tracks. Great. It might be clear to everybody that an artist offering such a diversity of different songs and sounds will be not as boring as the guys focusing on just one Segment. More next week, now listen to Dubspeeka.
Next week the short analysis of Alan Fitzpatrick’s positioning strategy. Stay tuned and enjoy your Weekend.
Mehr zu diesem Thema…
- Vom Controller zu den CDJs – ein Vergleich zweier Produktwelten oder wer hört mehr auf den Kunden? Pioneer oder Native Instruments.
- THD goes Djing…
- Irgendwann muss es ja mal wieder losgehen…
- Heute Kinder, wird’s was geben…
- Die grosse weite Welt ruft – wir fangen mal mit Regensburg an.
- Stadt Land Fluss 2017 wann geht es endlich los (mit der Werbung)?
- Auf zu neuen Ufern – meine erste Runde im Café Hinkofer und noch andere spannende Sachen mehr.
- Bye Bye C2, das Live set. From Deep to House to Techno.
- Bye Bye C2. Eine (kleine) Ära geht zu Ende.
- When life gets annoying, risk it. Oder der Weg von Traktor Pro/S4 zu den CDJs